Join the Waitlist
Raise
the bar.
Most brands make one formula and sell it to everyone. WAKE makes three — each matched precisely to your output level. Built for what you did today, not who you are.
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WAKE (n.) — a state of complete sharpness, full recovery, and performance at one’s actual ceiling.
BASE
Daily Hydration
Built for low output days. Replenishes what your body loses through normal daily activity so you stay sharp from morning to night.
BUILD
Active Hydration
Matched to a standard training session. Meaningful replenishment for the sweat loss that comes with consistent, regular output.
PEAK
Performance Hydration
Built for the days that demand everything. Heavy sessions, long runs, serious conditions — matched precisely to serious output.
The WAKE Performance Collective is free with every waitlist signup — a members resource hub — training plans, nutrition guides, fueling strategies, and supplement guidance. Everything you need to perform at your output level, in one place.
01
Training
Structured plans built around specific goals — strength, endurance, athletic performance, and general fitness.
02
Nutrition
Practical eating frameworks matched to your output level. Performance nutrition, not diet culture.
03
Electrolytes
Fueling guides built around BASE, BUILD, and PEAK. Know what your body needs and when.
04
Supplements
An honest supplement guide. What works, what doesn’t, and where WAKE fits. No hype.